Free BookCustomer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

[Get.1MMm] Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

[Get.1MMm] Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

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Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,1, Furtwangen University (Internationale Betriebswirtschaft), language: English, abstract: Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of „Club Biotherm”, a luxury skin care brand’s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des „Club Biotherm“, einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement. Inhaltsverzeichnis:Table of Contents: ABSTRACTI LIST OF ABBREVIATIONSIII TABLE OF CONTENTSIV LIST OF FIGURES AND TABLESVI APPENDIXVII 1.INTRODUCTION1 1.1PROBLEM AND OBJECTIVE1 1.2STRUCTURE2 2.CORNERSTONES OF CUSTOMER RELATIONSHIP MANAGEMENT3 2.1IMPORTAN Survey Research - QuestionPro Username Survey Research Project Description; ddoyle The research is aimed at discovering the inputs into the decision making process undertaken by stude ... DirectoryVault Free Web Directory - Search results The firth stop for anime on the net here you can find the latest anime like Naruto Kiba Gundam and many more and complete series and movies and ova like Dragon ... Turner Gas Company Turner Gas Companys historical footprint and expertise focuses on Propane (LPG). Today we are the market leader and one of the largest independent transporters and ... Essay Writing Service - EssayErudite.com Custom Writing ... We provide excellent essay writing service 24/7. Enjoy proficient essay writing and custom writing services provided by professional academic writers. Awards entries Onboard Hospitality American Airlines Cole Haan amenity kits Onboard supplier: Buzz Featured onboard: American Airlines Description: A custom bag designed by Cole Haan the international ... Cleanzine - cleaning news international cleaning news ... Living wages for London cleaners (or the Olympic city will be a filthy city) Sandy Aird Managing Director of London based Enhance Office Cleaning has hit out at the ... Cleanzine - cleaning news international cleaning news ... Improvements means there is now a Tork hand towel roll for every environment. Changes to the Tork hand towel roll system mean that there is now a product for every ... Creamies Back in the late 1950s Creamies was asked by a grade school principal to make a frozen treat with milk instead of sugar water. Creamies developed an ice milk bar made ... EPD Inc. A Texas Co-Packer: Home EPD Inc. operates a cGMP compliant co-packing facility where HACCP requirements are followed. Our co-packing suites are climate controlled and segregated from each ... jobs2careers.com/click.php We would like to show you a description here but the site wont allow us.
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